The High Time We Had A Website Blog

Archive for November, 2007

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HTWHAW school project!

We’d like to introduce Jonny Hobbs - old friend of Nonsense, and one of the finest Media Studies teachers in the East Midlands.

Jonny couldn’t give a monkey’s about what we should do for our website, but he does know an opportunity to avoid writing a proper lesson plan when he sees one.

So, here is Jonny “teaching” a group of year 10 BTEC students at Haywood School in Nottingham, using hightimewehadawebsite!

World's best teacher!

At the end of the class they held a vote and, interestingly, the results were the exact opposite to the the voice of Ad Land.

“Pinboard” was the runaway winner with 15 votes, “Mixed Media” second with 5, and “Grannies” came in last with just one vote.

(You might have a future Creative Director there Jonny…)

Congratulations Grandma.

1-0 to Grandma

Right - 5 minutes ago we found out that “The Rocking Chair Test” (AKA “Grannies”) has won the High Time We Had A Website vote.

This might not come as a surprise to a lot of you, because so many of the blog comments predicted that the Grannies would triumph. Some of us were starting to think it was a foregone conclusion.

That’s why, when the final count was tallied up, we could honestly not believe how close things were. A difference of just 0.3% separated Grannies from its nearest rival “Media: Mixed”. And only 4.4% splits all three ideas.

How close was that?!

So what swung it? Like a lazy policeman, we went straight for the usual suspects; a quick look at the analytics showed that 0.7% of all votes came from… Florida! Typical.

Anyway, we’d better get on and start developing the creative, running it past focus groups and double-checking that there aren’t tonnes of duplicate votes originating from the Orlando branch of the Women’s Institute.

As usual, your comments are more than welcome. We’re planning on having a bit of fun with how we develop this, so feel free to muck in. If you want to stay involved, you might want to subscribe to our feed.

See you later.