Congratulations Grandma.
Right - 5 minutes ago we found out that “The Rocking Chair Test” (AKA “Grannies”) has won the High Time We Had A Website vote.
This might not come as a surprise to a lot of you, because so many of the blog comments predicted that the Grannies would triumph. Some of us were starting to think it was a foregone conclusion.
That’s why, when the final count was tallied up, we could honestly not believe how close things were. A difference of just 0.3% separated Grannies from its nearest rival “Media: Mixed”. And only 4.4% splits all three ideas.
So what swung it? Like a lazy policeman, we went straight for the usual suspects; a quick look at the analytics showed that 0.7% of all votes came from… Florida! Typical.
Anyway, we’d better get on and start developing the creative, running it past focus groups and double-checking that there aren’t tonnes of duplicate votes originating from the Orlando branch of the Women’s Institute.
As usual, your comments are more than welcome. We’re planning on having a bit of fun with how we develop this, so feel free to muck in. If you want to stay involved, you might want to subscribe to our feed.
See you later.
November 1st, 2007 at 2:39 pm
I was an Orlando voter, but I have not paid my Women’s Institute membership fee in a couple of years. I have a problem with them in that they get their (grannie) panties all wadded up when you call them “sexy.”
Which reminds me: you might want to run a few “grannies flashing some skin” examples past your focus group. Sex sells better than kindly old ladies — or even bacon.